director of creative media

As Director of Creative Media for AOII, I developed and executed our social media strategy across Instagram and TikTok, significantly expanding our online presence. Since November 2024, I grew our Instagram following by over 3,400, curated over 150 posts, and significantly enhanced engagement through creative content. On TikTok, I grew followers by over 1.5K and increased total likes from 35.6K to 77.7K.

MAY 2023 - PRESENT

As owner of Claire Sheerman Photography, I oversee creative direction, branding, and social media. With nearly 750 followers, I design unique photo layouts and produce reels reaching 10K+ views, showcasing a distinct visual style and growing client base.

Social Media Manager

After one year of being a Property Assistant, where I captured and edited photography for sponsors, I have gotten a promotion to Social Media Manager at Sooner Sports Properties. I now lead social media content creation and account management for Sooner Sports Properties, showcasing sponsor activations, corporate partnerships, and game day experiences. I develop engaging digital content that enhances partner visibility and strengthens connections between brands, OU Athletics, and fans.